The number one reason salons struggle with cashflow is underpricing technical services (such as Balayage, color corrections, and extensions). Stylists often guess pricing based on competitors across the street rather than their own actual hourly operational costs.
The Mathematical Pricing Formula:
1. Service Total Cost = (Stylist Hourly Wage × Loaded Burden × Hours) + (Chair Hourly Overhead × Hours) + Product Cost
2. Target Price = Service Total Cost / (1 - (Target Margin % / 100))
Worked Example (2.5 Hour Color Treatment):
- Stylist loaded wage (£16.00 × 1.25 burden = £20/hr × 2.5 hrs): £50.00
- Chair overhead absorption (£12.00/hr × 2.5 hrs): £30.00
- Bleach, toner, and backbar products: £18.00
- Total Service Cost = £50 + £30 + £18 = £98.00
- At a 35% target margin: £98.00 / (1 - 0.35) = £150.77 target minimum price.